SEO Audit and Its importance

1.What is SEO Audit and Its importance

 

An SEO audit is that the process of analyzing how well your web presence relates to best practices – it's the primary step to making an implementation plan which will have measurable results.

 

The purpose of the audit is to spot as many foundational issues affecting organic search performance as possible.

Technology updates everyday and the method of ranking a website does too. So using the old techniques might not always work in our favour. Just creating a website with effective content and attractive theme will never help you rank it on the search engine. Putting so much time and energy in something which wont work is just a waste of time. 

·        Metadata

Every page on your website worth ranking needs an SEO title and meta description.

            These pieces of data serve a dual purpose:

1.      They indicate to Google exactly what the page is about (and therefore, where it should be ranked).

2.      They will show up visibly in the SERP to show users what your page promises to deliver.